Reaction is produced by a team based in London and is edited by its founder Iain Martin, political commentator and author. Subscribers receive exclusive weekly newsletters from Iain Martin and a daily email from Alastair Benn, our news edit…
The average engagement in a newsletter is less than 5%! We think the fact that newsletter have always been generic (every single person receives the exact same thing) plays a big part in that. Thus we set out to experiment with a new kind o…