At narrowSCALE, we are all about newsletters -- some may call them digests or subscription emails. Newsletters are written to an audience of subscribers on a topic the author knows well and is passionate about. They’re generally delivered to your inbox on a regular cadence and provide deep and/or unique knowledge or insight. With newsletters, readers can have direct relationships with the writers they trust to do high-value work.
No, newsletters aren’t a “new” thing. They’ve been around for a long time. People were even writing articles in 2013, questioning whether newsletters had reached peak saturation. But, they’re certainly not dead and the market seems to be choosing to invest in newsletter businesses and platforms these days (The Skimm ~$28M to date; Girl’s Night In ~$500k in 2019; Substack $15.3M Series A in 2019, etc), suggesting that there’s still a lot of life in them.
The big question now is: how do you FIND those needle-in-a-haystack newsletters that ARE worth reading?
Pause for a moment.
How have YOU discovered the ones that you read?
Most people respond with one of two answers:
What you DO NOT hear is “I did an internet search.” People have traditionally been discovering great newsletters by word of mouth and recommendations… not by searching them out. Why? It is HARD and takes TIME to find and vet that the quality is any good. It’s too much work and people don’t have the time.
narrowSCALE aims to solve this problem.
We help you hone in on quality content, quickly and easily... and then you can move on with your life.
If people aren’t searching for your newsletter, that means you’re reliant on word of mouth and other trusted-location mentions for people to discover your writing. This is a tough way to grow your subscriber base.
narrowSCALE offers a place where people CAN come to discover, where you CAN get eyeballs on your newsletter, and where you CAN grow your number of subscribers. We help you with the scale of visibility that you deserve.
NarrowSCALE was born out of a love of helping people discover great content that goes narrow and deep on a topic-- and then helping writers get to the scale of visibility that they deserve. It’s a win for everyone.
As a reader, you can easily discover newsletters in domains you care about and know if they are any good by the reviews, number of existing subscribers, and more. If you’re intrigued and want more from that author, you can subscribe right then and there. Also, you can write reviews for the ones you love (or, eek, hate). Go discover some now...
As an author or publisher, you can either claim your listing if it exists already, or create your newsletter listing if it doesn’t. Then you can update it and make it your own. You can also drive your subscribers to leave reviews so that your search results ranking is higher. The more reviews you have, the more likely new people are to discover it. And the better information/content you post, the more likely those new people will be to subscribe. Go search for your site and claim it… or create it now.
Jessica has always loved learning and she is excited to help people in their quest for finding cool, in-depth information, easily. On top of that, she’s looking forward to helping the newsletter writers grow their own newsletter businesses. Throughout her career, Jessica’s focus has been on creating great product/user experiences that help grow businesses -- so narrowScale is a fitting combination.
Before narrowSCALE, Jessica was VP of Product at Chatbox, with previous product leadership roles at Expedia, PayScale, and others. She also has an MBA from Wharton, an MA in International Studies from the Lauder Institute at the University of Pennsylvania, an MS in Human Factors Engineering from Tufts (from way back before “user experience” was a thing!), and a BA from Dartmouth. Whew!
Fun fact: Jessica has traveled to over 70 countries, 15 of which with kids under age 4. She’s a glutton for long-haul punishment, but believes the experience is worth it in the end (her husband remains unconvinced).
Edward is a seasoned marketing executive with a passion for newsletters and two-sided marketplaces. Besides focusing on narrowScale, he’s also currently a Senior Advisor to the private equity firm Warburg Pincus. And, fittingly, Edward has a newsletter: Marketing BS. Check it out :)
Along the way, Edward has also checked lots of resume boxes, like Wharton Business School, working for McKinsey, being a Marketing/Loyalty VP at Expedia, 4x-ing the revenue of A Place for Mom as their CMO, and helping grow General Assembly, as Chief Revenue Officer, for its sale to Adecco.
Fun fact: Edward did 11 marathons in the calendar year leading up to the birth of his first child… and then he discovered a whole new kind of marathon.
Nick is an award-winning writer, educator, and researcher. In addition to his academic publications, his work has been noted in Canada’s largest newspaper (The Globe & Mail) and magazine (Maclean’s). As a university professor for more than a decade, Nick helped hundreds of students develop their authentic voice as storytellers and writers. A frequent collaborator on research projects that examine education policy, his work was recently cited in Ontario’s government, leading to a legislative proposal.
In addition to his academic career, he was a professional theatre artist, with more than 75 credits as a director, writer, and performer. Nick is a proud graduate of the University of Toronto and Queen's University.
Fun fact: Nick is taller than 9 of the 15 players from the 2019 NBA Champion Toronto Raptors.