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From creating a modern, evidence-based health care system to building sustainable, energy-efficient cities, data is increasingly a critical component in many initiatives to make the world a better place. In the coming years, the collection,…
Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…