Gather the information. Make sense of the information. Share the information. Discuss the information. Four simple steps, when all is said and done, coalesce into a complex dance routine. From planning a product to eliciting product feedbac…
At Recreational Equipment, Inc. (REI) we believe a life outdoors is a life well-lived.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors,…