About
Marketing BS is the deepest dive you will find on what is really happening in the marketing function - every Tuesday morning. Written by an actual practitioner who has led marketing organizations at all company sizes, it is a contrarian...
look written specifically for CMOs and other marketing and business leaders. You won’t find compiled links or top ten lists, just deep analytics on the drivers of business growth.
Here is what people have to say
“Edward is the actual legit version of Tim Ferris”
Enmi Kendall, General Partner, Healthy Ventures
"I love Marketing BS. The writing is clear, engaging, and thought-provoking. This should be required weekly reading for any marketing executive, much like Ben Thompson's Stratechery is the standard for strategy professionals."
Jason Goldlist, Cofounder TechTO; former GM/Head of Marketing, WealthSimple
"Always good. I don't know how he does it"
Nicolas Murat, Partner, Levant Capital
"I really love the Marketing BS newsletters! I rarely have time to read these kind of things, but I always make time for this one. Really great insights & a different way of thinking. I find it very valuable as a CMO."
Leena Jain, CMO, HumanScale
"Wow. Marketing BS is really amazing. One day it might be remembered as the pinnacle of the industry. I love it"
David Atchison, CEO/Founder NewEngen; Former CMO Zulily
"Edward is an amazing writer and overall smart dude. Marketing BS is always rewarding and worth the time spent…..most importantly what he says generally jives with my real world experience."
Cannon Ghelani, Principal, Shorerock Group
"Marketing BS is so flippin good! Edward is creating phenomenal content. I am so glad to receive my Marketing BS email every week".
Lindsay Pedersen, Author, Ironclad Branding
"Marketing BS is a constantly great read. I can’t tell you how few weekly newsletters I even open, let alone read and I always read Marketing BS. I often read it on Tuesdays before I get out of bed. Every part holds my attention"
Andy Morris, Founder, Seattle Vacation Homes; former VP Ops TaskUS
Additional information
Reviews
I'm not a CMO but I have some overlapping responsibility with the marketing department. This is THE newsletter to read if you are at all interested in marketing. It keeps me up to date on the latest thinking in marketing and explaining the 'why' behind that thinking. Beyond marketing, Edwards also shares great advice on everything from strategic career progression to life outside of work.
Informative and thought-provoking. In the flood of emails this is one I read every week and it helps me do my marketing ops job
I have exchanged with Ed for years, long before he started this weekly newsletter. Every single time, I came away with some new insight. Only downside to the letter though, you can't expect to scan it - reading Ed's writings require deep focus and a solid 10-15 minutes each week at the very least. Time very well spent though, especially if you want to improve your own marketing skills
Photos
I'm not a CMO but I have some overlapping responsibility with the marketing department. This is THE newsletter to read if you are at all interested in marketing. It keeps me up to date on the latest thinking in marketing and explaining the 'why' behind that thinking. Beyond marketing, Edwards also shares great advice on everything from strategic career progression to life outside of work.
Informative and thought-provoking. In the flood of emails this is one I read every week and it helps me do my marketing ops job
I have exchanged with Ed for years, long before he started this weekly newsletter. Every single time, I came away with some new insight. Only downside to the letter though, you can't expect to scan it - reading Ed's writings require deep focus and a solid 10-15 minutes each week at the very least. Time very well spent though, especially if you want to improve your own marketing skills
As a CMO and working on my MBA, I can appreciate the value that 'Marketing BS' brings to the table. It is chock full of great information that is delivered in an organized and useful format that has, on many occasions, provided me with insight and ideas that I wouldn't have thought of on my own. Sometimes it even gets me thinking about things in ways I never had before. I believe that 'Marketing BS' is an invaluable resource that has already paid for itself and then some. Thanks!
Edward's newsletter is one of my educational highlights of the week-- and shouldn't be missed by anyone even remotely interested in marketing or business. He offers unique takes and thorough analyses-- and is not afraid to say something controversial when he believes it is true and backs it up. You'll be smarter for reading this and your teams will be too.
Marketing BS with Edward Nevraumont