We are veterans from the free-to-play games, online advertising and ecommerce industries. Experts in monetization, behavioral economics and personalization. We have built distributed systems for big data many times over.
Conventional wisdom makes a lot of noise and leaves a lot of stuff out. Paraphrasing the immortal lyrics of Public Enemy, you just can’t “… believe the hype.” They were on to something: How good is that for the public conversation and, ulti…