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Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the Penguin Random House playbook and send more personalized newsletters.
Based on the information that you collect from your subscribers, you ca…
…n segment your list and provide personalized content.
For example, the newsletter below features books based on the subscriber’s interests. How does the publisher know which books the subscriber likes? In this case, Penguin Random House sent the subscriber a link to a preference center to select the most appealing book genres. Using that information, all of the newsletters that this subscriber gets are now customized.
As you probably know, personalized emails get 6x the transaction rates, so it pays to tailor content to your audience.
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Penguin Random House