In 1882 German immigrant Joseph A. Ernst started a little four-page weekly, printed in German and in English. The newspaper made a sensation in Ste. Genevieve. The first issue of the Ste. Genevieve Herald was delivered by mail--a free copy…
…bearing the message that the newspaper was being sent "to all the friends whom we can call to memory." It included an appeal for those who liked the paper to subscribe. They did.
Ernst ran the newspaper with a fiesty, aggressive approach for more than three decades, until he finally stepped down in 1916, leaving the leadership of The Herald to his son, Frank J. A. Ernst. Frank ran the paper with his two sons, Frank and Valle, until about 1936.
The final member of the small newspaper dynasty was Katherine Ernst, the widow of the founder's grandson. In 1969 the paper was sold to Paul Pautler, and for the first time the family-owned and operated paper passed into other hands.