We provide sports news, experiences and community that are created by women, for women. Since our launch, The GIST has grown into a community of women around sports and we’d love you to be part of it.
Well, the majority of sports media today is catered to men and to avid sports fans. This problem stems from a major lack of diversity in the sports industry - only 4% of sports media coverage is on female sports, only 14% of sports journalists are females and only 0.4% of sponsorship is spent on female athletes.