…o keep readers in the know, and updates on where and when Ann is speaking.

The exceptional: Ann doesn’t shy away from saying it how it is. There is nothing formal about the newsletter – it’s Ann as she would be if you were chatting in real life or texting as pals. She uses abbreviations, incomplete sentences, and a quirkiness that keeps the reader smiling. If you didn’t want to meet her before reading the newsletter, you will after.

Kristen McCabe, a content whiz at G2 Crowd who adores Ann and has seen her speak in person at Content Marketing World, explains why she loves the newsletter.

“Ann’s newsletter gives me tools to use as a writer and a marketer,” Kristen said. “But, even more than that, I find regular inspiration from Total Annarchy, and that’s what makes it a must-read. Ann embraces her voice — it’s not about perfect punctuation and grammar; it’s about being authentic and connecting with people. (Not subscribers, real people!) Her newsletter regularly motivates me to take the risk telling my story and using my voice, even if it won’t be liked by everyone. And, the content is full gems I find myself bookmarking to use on a regular basis.”