About
I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some the most successful busine…
…ss leaders. Hip-hop culture has also influenced how companies think about strategy. When these topics are analyzed and given the rigor they deserve, it gives music executives, business leaders, and hip-hop fans the tools need to level up.
I also started Trapital to improve representation and elevate the discussion. Most articles on hip-hop artists — even the business-focused ones — scratch the surface as celebrity soundbites. Trapital proves that we can learn just as much about business models and strategic planning from Rihanna as we can from Elon Musk.
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Trapital