The average engagement in a newsletter is less than 5%! We think the fact that newsletter have always been generic (every single person receives the exact same thing) plays a big part in that. Thus we set out to experiment with a new kind o…
Randy Cassingham created This is True in 1994. It’s one of the first for-profit email publications on the Internet, and is still publishing every week.
Educated as a journalist, Randy was not interested in a career as a reporter: he wanted…