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Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
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Welcome to The Sunday Long Read! Our goal every Sunday is to deliver you the best stories of the week—or, as a friend says, "to screw up my Sundays with far too much great stuff to read!" At our most self-important, we like to say we are c…