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It began when New York journalist and author Stephen J. Dubner went to Chicago to write about award-winning economist Steven D. Levitt for The New York Times Magazine. Dubner had been reluctant to take the assignment (he was in the middle o…
Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
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