MarketingTerms.com was registered back in the “dot com” days of 2000. New technology and terminology was being created constantly, so reference sites like this emerged to help keep track of everything.
Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
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Did you come here on a dare? Still, I bet you really want to know how the fuck poly works. I dare you to embrace the 4 letter words and sign up to have your head and heart explode. In the best way, course. Not in a messy way. No, I would…
Stephen L. McKee is the founder and managing partner of Watercourse Way Holdings LLC, which publishes his newsletters. McGraw-Hill published his book "Grow Your Investments with the Best Mutual Funds and ETFs". After receiving his B.A. in P…
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I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some the most successful busine…