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Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
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Shallow Rewards has been my online “brand” since 2006. I self-published a Kindle ebook collecting essays written after my years at Pitchfork and before the multimedia phase of videos and podcasts I produced between 2012 and 2017. All legacy…
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