Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
MarketingTerms.com was registered back in the “dot com” days of 2000. New technology and terminology was being created constantly, so reference sites like this emerged to help keep track of everything.
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