Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some the most successful busine…
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Real Money Portfolios...Nothing Hypothetical
Dan Sullivan has never followed the crowd. He has always applied his own independent and disciplined approach. Because he believes in his strategy, Dan puts his own money on the line to prove it.…
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The business was originally i…
Total Annarchy is a newsletter from Ann Handley, a writer, digital marketing pioneer and Wall Street Journal best-selling author who works to inspire and empower marketers. The newsletter shares her writing and content tips – new writing t…
Shallow Rewards has been my online “brand” since 2006. I self-published a Kindle ebook collecting essays written after my years at Pitchfork and before the multimedia phase of videos and podcasts I produced between 2012 and 2017. All legacy…