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About
My guilty pleasure. Not only is its ice cream delicious, but Ben & Jerry’s tagline is “Peace, Love, & Ice Cream.” Need I say more?
The exceptional: Ben & Jerry’s fills its newsletter, ChunkMail, with a quirky tone and interesting facts abo…
…ut its ice cream. It often includes recipes, tips for the best ice-cream-eating experience, and updates on products. The brand also keeps with its mission to, “Use the company in innovative ways to make the world a better place,” by including one piece about an important social issue. Recipients who connect with the company’s values will appreciate this and feel even more loyal to the brand.
Additional information
Frequency of publication
Monthly
Type of pubilcation
Business / Company
Writer(s)
Various
Photos
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Ben & Jerry's
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