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A magazine that encourages readers to “cook with confidence, enjoy your food, and find recipes.” Beware skimming with an empty stomach.
The exceptional: Bon Appetit’s visually pleasing design includes a large feature image with a story…
…at the top and pictures food with very limited text at the bottom. This makes for easy scrolling. The lack information with the pictures ensures the newsletter isn’t bogged down, but it also has readers hungry to learn more. Readers consequently click on the pictures and drive traffic to the website.
“What I love are definitely the visual images, but more than that, it’s the design elements the brand uses to let me pick and choose the content I feel is relevant,” says Kelsey Norris, an outreach specialist at G2 Crowd. “I think it’s hard to make 100 percent a newsletter 100 percent relevant to all your readers, but making certain ‘nuggets’ information easy to read makes it the best experience.”
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Bon Appetit