Gather the information. Make sense of the information. Share the information. Discuss the information. Four simple steps, when all is said and done, coalesce into a complex dance routine. From planning a product to eliciting product feedbac…
Conventional wisdom makes a lot of noise and leaves a lot of stuff out. Paraphrasing the immortal lyrics of Public Enemy, you just can’t “… believe the hype.” They were on to something: How good is that for the public conversation and, ulti…