MarketingTerms.com was registered back in the “dot com” days of 2000. New technology and terminology was being created constantly, so reference sites like this emerged to help keep track of everything.
Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
PrivSource grew out of the need to navigate through the chaotic lower-middle market M&A marketplace. We believe that small and medium businesses are a vastly under-appreciated and undervalued force with tremendous potential. Unfortunately,…
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Each , elite SAAS marketers around the world are executing outrageous new strategies. These strategies are rarely known to anyone outside the walls their...
Adweek is the leading source news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience more than 6 million professionals across platforms including pri…