Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
I’m Andy. I’m a regular guy from Southampton in the United Kingdom. I’m a half-way decent software developer, fledgling blogger, novice entrepreneur, husband to a beautiful wife Jenny and father to a set of rapidly growing triplets, Joshua,…
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Adweek is the leading source news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience more than 6 million professionals across platforms including pri…
I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some the most successful busine…