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Direct-to-consumer (DTC) is one the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as…
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I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some the most successful busine…