This week around 7300 issues came in…
The volcanic eruption in Tonga absolutely dominated this week's terms with five related mentions and the synagogue hostage situation in Texas was next with three mentions.
Looking forward: given that Meat Loaf (an American singer) passed away on Thursday and we're already seeing a spike (75 mentions so far today), and "loaf" is a fairly unique word in newsletters, I expect "loaf" to show up soon on the list...and possibly Meatloaf as a single word too, because of how frequently I'm seeing his name misspelled and how infrequently people normally write about actual meatloaf :)
(Click on any of the terms to learn more about them and read newsletter issues they're in)
Newly Emerging Terms
- Tonga... the little Pacific Island nation of Tonga had an underwater volcano erupt this week
- synagogue & hostage... A terrorist took a rabbi and several congregants hostage in a synagogue in Texas this week; the congregants managed to escape after 11 hours when the rabbi threw a chair at the captor
- tsunami... caused by the volcanic eruption
- Activision & Blizzard... Microsoft announced it would buy the gaming company Activision Blizzard for $70 billion in cash (MSFT's largest acquisition ever...by $44billion!)
Biggest Increase in Usage from Previous Week
- 5g (>220%)... lots of chatter about 5g and disruptions in airports, including telecom companies who delayed switching 5g on near certain airports so it could be done later with more safety assurances
- rabbi (>200%)... related to the synagogue hostage situation above
- cult (~175%).. seems very random: from cult-movies, to cult coffee, to other cult followings
- misconduct (>150%)... a fair amount related to Activision Blizzard and how they have (or haven't) handled misconduct reports, but some also related to University of Michigan, Pope Benedict XVI, and other people
- André (>150%) & Leon (~275%)... André Leon Talley, fashion legend and former creative director and editor of Vogue, died this week at 73
Most Used Terms
Covid dropped down a couple of notches, but there isn't anything else too exciting or shifting in this "most-used" set...
Note that these "Most Used" terms tend to be used very broadly, in lots of contexts... vs. the other "Emerging" and "Biggest Usage Increase" terms which are, as you can tell, quite narrow and likely more meaningful/interesting.
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