4/2/22 What's trending this week

4/2/22 What's trending this week

Here's what's trending this week in newsletters...enjoy!

This week over 7200 issues came in…
Will Smith's slap at the Oscars certainly seems to be taking newsletters by storm, with five of the newly emerging terms being related to it.  Interestingly, words related to the war in Ukraine have slipped OFF of the 'most used' terms after running strong for a few weeks-- and Covid has stayed off as well.

(Click on any of the terms to learn more about them and read newsletter issues they're in)


Newly Emerging Terms

  • slapslappedslapping... as in what Will Smith did to Chris Rock at the Oscars over a joke about Smith's wife
  • Jada & Pinkett... as in Jada Pinkett Smith, wife of Will Smith, who has a disease causing hair loss that Chris Rock made the joke about
  • Ginni...As in Ginni Thomas, whose texts about overturning the 2020 election results were recently released and are causing quite an uproar
  • Chernihiv... city in Ukraine that continues to be attacked (along with others) by Russians
  • Hawkins... as in Taylor Hawkins, drummer for the Foo Fighters, who passed away this week
  • Cawthorn... as in North Carolina Republican Congressman Madison Cawthorn, who made some pretty strong accusations about politicians, orgies, and drug use

Biggest Increase in Usage from Previous Week

  • Oscars (~450%)... The Oscars happened on Sunday; the infamous slap dominating much of the after-chatter
  • overturn (>250%)... several uses, but the majority were related to Ginni Thomas's texts about overturning the 2020 election 
  • CODA (~250%)... the movie which won the Oscar for Best Picture 
  • Meadows (~200%)...as in Mark Meadows, who had been White House Chief of Staff to Trump and was the recipient of Ginni Thomas' texts
  • Shanghai (~200%)... related to the Covid lockdowns occurring there now 

Most Used Terms  

Note that these "Most Used" terms tend to be used very broadly, in lots of contexts... vs. the other "Emerging" and "Biggest Usage Increase" terms which are, as you can tell, quite narrow and likely more meaningful/interesting.

By the time you read this, there will surely be some new trending topics, since they're updated in real time as newsletters come in. You can always check them on narrowSCALE'S home page if you're curious. 

If you know someone who may enjoy this newsletter (or the trending topics), feel free to forward!

And if you're looking for any specific newsletters to read, you can always email me or explore narrowSCALE.

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