11/13/21 What's Trending This Week

11/13/21 What's Trending This Week

Good day!

Normally we handpick newsletter issues by independent writers that provide new or unique perspectives... but our lead researcher/writer is on maternity leave so we are exploring newsletter content that isn't as time-intensive, like trending terms and some specifically-themed newsletters. 

Thanks for sticking with us until our normal programming resumes!  And sorry our regular weekly cadence has been a bit irregular lately.

(And If someone forwarded you this and you'd like to subscribe, you can do that here -- thanks!)

Here's what's trending this week in newsletters...enjoy!

This week over 7600 issues came in… 
The top terms were pretty distributed in nature; no single event or person drove the majority of them.
(Click on any of the terms to learn more about them and read newsletter issues they're in)


Newly Emerging Terms

  • Astroworld... related to the tragedy that happened at Travis Scott's performance
  • daylight... mostly driven by daylight savings time references
  • Poland... related to the migrant crisis at the border with Belarus
  • subpoenas... as in the 10 more that House investigators issued related to Jan 6th
  • antiviral... related covid-19 and the drug Pfizer just released clinical trial data about  
  • Greta... as in Greta Thunberg
  • steele... as in the Steele Dossier 
  • Ocasio... mainly related to Rep. Alexandria Ocasio-Cortez, and the animated video depicting Rep. Paul Gosar killing her.

Biggest Increase in Usage from Previous Week

  • Rodgers (>400%)  as in Aaron Rodgers of the Green Bay Packers and COVID   
  • Travis (~300%)... as in Travis Scott's Astroworld performance ending in tragedy 
  • veterans (>200%)... as in Veteran's day, Nov 11th.
  • Polish (>150%)...  related to the migrant crisis at the border
  • Cheney (>100%)... mainly Rep. Liz Cheney

Most Used Terms

Note that these "Most Used" terms tend to be used very broadly, in lots of contexts... vs. the other "Emerging" and "Biggest Usage Increase" terms which are, as you can tell, quite narrow and likely more meaningful/interesting.

Also, there was a bit of a kerfluffle with the last newsletter and it didn't go out... If you're curious about newly emerging terms and terms with the biggest increase for the week ending Oct 30th, here they are! 


Newly Emerging Terms (week ending Oct 30th) 

  • Cuomo... as in Gov. Andrew Cuomo and his recent charges
  • Charleston... related to the lawsuit of the families of the Charleston church shooting victims which was just settled
  • delegates... as in those from the 200+ countries meeting for the UN climate summit
  • Albany... related to Andrew Cuomo and where the charges were pressed
  • subsidized... often relating to Biden's spending plan and subsidized child care, but also used in other contexts 

Biggest Increase in Usage from Previous Week (ending Oct 30th)

  • meta (>90%)  as in Facebook's corporate rebrand  
By the time you read this, there will surely be some new trending topics, since they're updated in real time as newsletters come in. You can always check them on narrowSCALE'S home page if you're curious. 

If you know someone who may enjoy this newsletter (or the trending topics), feel free to forward!

And if you're looking for any specific newsletters to read, you can always email me or explore narrowSCALE.

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